The definitive guide to how X decides what you see โ and whether anyone sees you
Every post competes for attention. The algorithm assigns each post a score based on predicted engagement. Higher score = shown to more people.
The algorithm predicts the probability you'll take each action (like, reply, repost, etc.),
then multiplies each prediction by how much X values that action.
Conversations are king. Likes are almost worthless.
| Feature | โญ Premium | Free |
|---|---|---|
| In-network boost | 4ร | 1ร |
| Out-of-network boost | 2ร | 1ร |
| Link penalty | Reduced | Severe (30-50%) |
| Character limit | 25,000 | 280 |
Not all engagement is equal. Here's exactly how much X values each action, extracted from the open-source algorithm.
How your post moves through the algorithm's state machine. The first 30 minutes are make-or-break.
X pulls posts from two distinct systems that compete for the same feed space.
X assigns each account a credibility score (0-1) that affects distribution eligibility.
Estimate your post's algorithmic score based on engagement. See exactly how much each interaction contributes.
The most important takeaways from the X algorithm for maximizing your reach.